Anyways, I also just feel really compelled to like, you know, buy this thing or whatever because this ad really "speaks" to me:
I would really like this teapot set because it will make my man happy.
Or help me find a man.
Or find ~love~.
Advertisements since the dawn of time (or since the dawn of advertisements) have preyed on both stereotypical gender roles and played-up fears to sell products to women.
Is it ethical for advertisements to portray that women need these things to make themselves attractive to men, or to keep their male partners happy?
Uhhhhhh....no.
If we evaluate these type of advertisements under the TARES framework, they would violate the respect paid towards women. These type of advertisements do not pay respect towards women as autonomous beings who function outside of the desire of males. It perpetuates the stereotype that women are second towards males in our culture, and can aggravate advertisements and attitudes like this:
Advertisements that place women in sexually or physically overpowered situations can perpetuate that these things are okay and are accepted in our culture, when they totally aren't.
When scenes like this are present in everyday culture, it trivializes the harshness of things such as rape and sexual violence towards women. Media, advertising companies and corporations have social responsibility that the advertisements used on their behalf do not endorse, normalize or trivialize serious matters.

